CORE FUNCTIONS
1. STRATEGIC COMMUNICATION
– Developing and implementing the university’s communication strategy
– Crafting speeches, press releases, newsletters and official communication
– Ensuring brand consistency across all departments
2. MEDIA RELATIONS
– Managing relationships with local, regional and international media
– Responding to media inquiries and coordinating press engagements
– Monitoring media coverage and generating publicity for university activities
3. PUBLIC RELATIONS & BRANDING
– Enhancing MUA’s visibility through campaigns, events and community outreach
– Protecting and promoting the university’s brand identity
– Managing corporate events and official ceremonies
4. CORPORATE GOVERNANCE, COMPLIANCE & REGULATORY AFFAIRS— Ensure the MUA complies with laws, regulations and corporate governance requirements; support board or executive secretarial functions; manage transparency and accountability.
5. CORPORATE-LEVEL STRATEGY, POLICY & ADMINISTRATION SUPPORT — Provide strategic advice to senior leadership/management, support decision-making, help in policy formulation, and coordinate cross-departmental institutional functions.
6. CORPORATE SOCIAL RESPONSIBILITY (CSR) &PUBLIC /COMMUNITY ENGAGEMENT — Oversee social responsibility initiatives, community or stakeholder outreach, sustainability efforts, and broader public trust and legitimacy
7. STAKEHOLDER ENGAGEMENT
Stakeholder & Government Relations — Build and maintain relationships with stakeholders such as government bodies/regulators, partners, the public, media, investors and strategic institutions and communities. Moreso coordinating communication with students, staff, alumni, government and partners
8. CRISIS MANAGEMENT & REPUTATION PROTECTION
Prepare for and respond to crises or reputational threats, manage public perception, mitigate risks to the organization’s integrity or public image
9. DIGITAL COMMUNICATION
– Managing the university’s website content and updates
– Coordinating social media strategy and online presence
– Creating engaging digital content to promote MUA programs and milestones
OUR COMMITMENT
The Corporate Affairs Department is committed to transparency, professionalism and proactive engagement. We ensure that MUA’s voice is clear, compelling and aligned with our university’s strategic goals.
To ensures consistent messaging inside and outside the organization so that culture, values and mission are aligned and clear.
To helps build and maintain trust and credibility with stakeholders essential for reputation, partnership, and long-term success.
To supports legal and regulatory compliance, helping avoid risks tied to non-compliance or poor governance.
To enables responsive and proactive relationship management: whether responding to crises, managing media, or engaging communities.
Acts as a bridge between leadership and stakeholders, helping translate organizational strategy into stakeholder communication and engagement.